TAPPL
SUBSCRIPTIONS FOR LOCAL SHOPS

Sell your regulars a coffee a day, paid up front.

Your regulars pay up front, every week or month, and come in more often. A coffee a day, unlimited coffee with fair use, a lunch a week, a class pass, a cut a month: you set the plan, we run the rest.

Set up a plan → See plan ideas
New plan
NameCoffee club
Price$35 a week
CoversUnlimited coffee
Fair use3 a day, 1 an hour
Bring a friend2 a week
Partner add-on+$20 a week
Coffee club 7 places left
Unlimited coffee (up to 3 a day) + 2 for a friend a week
Pay by bank · $35 a weekPay by card · $36.40 a week
Your café
Coffee club · used 1 of 6 today
K7QM2P M482913
New code in 41s
✅
Sarah · Coffee club
Active · 2 of 6 today · 1 friend left this week
$2,821into your account a month, from 20 regulars at $35 a week
1. You set a plan

What could I make?

Move the sliders. The shop always gets the price minus our 7%. Card fees are paid by the customer.

$1,302

into your account every month

Customers pay you a month$1,400
Our 7%− $98
In a year$15,624
Paid up front, before they come in✓

Ideas for your shop

Real plans you can set up today. Every one of these options is in your dashboard.

CAFÉ · THE SYDNEY MODEL

Unlimited coffee

e.g. $35 a week
  • Unlimited takeaway coffee, fair use: up to 3 a day, at least an hour apart
  • 2 coffees a week for a mate
  • Partner add-on: +$20 a week, 6 a day between the two of you
Based on Kafemou in Sydney. The cap is on the label, so nobody feels tricked.
CAFÉ

Coffee club

e.g. $70 a month
  • 1 coffee a day
  • Perk: 10% off food
  • Perk: free size upgrade on their birthday
The simple one. A regular who buys most days saves a little and never goes elsewhere.
BAKERY

Bread club

e.g. $25 a month
  • 1 loaf a week
  • Perk: first pick of the weekend specials
  • Give it as a gift: 3 months, paid once
Money up front helps you plan the bake.
LUNCH BAR

Lunch club

e.g. $55 a week
  • 5 lunches a week
  • Limited to 40 places
  • Pause for holidays
For the office down the road. "40 places" sells itself.
CAR WASH

Unlimited washes

e.g. $39 a month
  • Unlimited washes, up to 1 a day
  • Partner add-on: a second car for +$25
  • First week free
The classic subscription in the US car-wash trade.
BARBER · SALON

Cut club

e.g. $45 a month
  • 1 cut a month
  • Perk: 10% off products
  • Yearly option: $490 a year
Fills the diary weeks ahead.
GYM · YOGA · CLUB

Class pass

e.g. $30 a week
  • 3 classes a week
  • Bring a friend: 1 a month
  • First week free, 30 places
The friend pass is how new members find you.
ICE CREAM · DAIRY

Kids' cone club

e.g. $15 a month
  • 4 cones a month
  • Partner add-on for a sibling: +$10
  • A gift for grandparents to buy
Parents pay once; the kids pull them in every week.
PET SHOP · DOG WASH

Clean dog club

e.g. $30 a month
  • 1 wash a month
  • Perk: 10% off food and treats
  • Pause any time
Turns a once-a-year visit into a monthly one.
FLORIST · FARM SHOP

Fresh on Friday

e.g. $40 a month
  • 1 bunch a week, collect Friday
  • Give it as a gift: 1, 3 or 6 months
  • Limited to 25 places
A gift people actually remember.

Everything it does

Looked at what the best overseas services offer (PerkClub in the UK, Kafemou in Sydney, Pret, Panera) and built it in.

📅
Weekly, monthly or yearlyYou set the price and how often it's charged.
🎯
Limits you chooseOne a day, three a week, or unlimited with a fair-use daily cap.
⏱️
A gap between usesE.g. an hour apart, so one card can't buy for a queue.
👫
Partner plansA second person for an add-on price. Their own card, one shared allowance.
🤝
Bring a friendA few extras for a guest each week or month, counted separately.
⭐
Member perks10% off food, a birthday upgrade. Staff see them at every scan.
🎁
Gift membershipsPaid once for 1 to 12 months. The buyer sends a link; it ends by itself.
⏸️
Pause, not cancelAway for a few weeks? They pause instead of leaving. No charge while paused.
🆓
Free trialsFirst week free, then the normal price.
🔢
Limited places"Only 30 places." The page shows how many are left.
🔄
A code that keeps changingEvery minute on Android and the web card, every 15 on iPhone. Screenshots don't work.
📱
On their phone, no appThe plan sits on your shop's card in Apple Wallet or Google Wallet.
🏦
Bank or cardBank payments cost the customer nothing extra. Card adds 4%.
💳
Your money, your StripeStraight to your own Stripe account, out to your bank.
✉️
Emails that run themselvesWelcome, how to use it, and a nudge when a payment fails.
📊
Your numbersMembers, money a month, who joined and left, uses per member.
🖨️
A counter posterPrint it: your plans and a QR code to join on the spot.
🧾
Separate from loyaltyA subscription coffee never adds a stamp, unless you scan for one too.

How it works

1

You set a plan

In your dashboard: price, weekly, monthly or yearly, what it covers, and any extras: fair use, a friend allowance, a partner price, perks, a free trial, a limit on places.

2

Customers join

From your page on Tappl or the QR poster on your counter. They pay by bank or card, straight into your Stripe.

3

You scan, tap Redeem

The scanner you already use shows the plan, what's left today, their perks and their friend allowance. One tap, with Undo.

What it costs

7%

of each payment, taken automatically. No monthly fee, no set-up fee, nothing until your customers pay. Customers who pay by card add a 4% card fee; bank payments cost them nothing extra. Either way, you get the same amount.

On a $35 weekly plan, you keep
Tappl (7%, card fee paid by the customer)$32.55
Kafemou, Sydney ($7 a member)$28.00
PerkClub, UKfrom £59 a month + Stripe fees

Questions

Is "unlimited" really unlimited?

You choose. Most cafés set fair use: up to 3 a day, an hour apart. It shows on the plan, so customers know exactly what they get. (When Panera put a cap on its "Unlimited Sip Club", customers complained loudly. Say the cap up front.)

What if a subscriber doesn't come in?

They've paid for the period, so the money is yours. "One a day" means one a day; it doesn't roll over.

How does a partner plan work?

You set an add-on price. The person who pays ticks "add a partner" and gets a link to send them. The partner gets their own card and code; the allowance doubles and they share it.

Can they pause?

Yes, for 1 to 8 weeks, from their own page. No payments while paused, and nothing to redeem. It restarts by itself.

Can people buy it as a gift?

Yes. They pay once for 1 to 12 weeks or months, and get a link to send. Whoever opens it gets the plan. It ends by itself, no renewal.

Do I need a Stripe account?

You connect one from your dashboard in a few minutes. If you already use Stripe, sign in with your Stripe login. Stripe asks for your bank account and one person's ID, once.

Can customers pay by bank?

Yes, by direct debit with no card fee. Switch on NZ direct debit in your Stripe payment settings once, and the "Pay by bank" button appears.

What do my staff have to do?

Scan the customer's card as they already do. The screen shows the plan, what's left today, their perks and their friend allowance, with Redeem and Undo.

Can I change the price later?

Yes. New subscribers pay the new price; people already subscribed keep theirs.

Do I need the loyalty card too?

No. Subscriptions are a separate service. Your shop's card shows the plan whether you run a loyalty card or not.

Your regulars already come in every day.

Let them pay for it up front.

Set up a plan →